Messe Berlin hadde sirkulert pressemeldinger som indikerte rekordhøye deltakertall, men mange ITB-utstillere var skuffet på ITB 2017 i Berlin i år.
The largest travel industry event in the world had record visitors from Berlin on public visiting days, but business on trade days appeared to be more quiet. On Thursday many exhibitors and visitors left Berlin early due to an airport strike canceling almost every flight leaving from both airports in Berlin.
Drosjesjåfører fortalte at eTN-virksomheten er langt mindre sammenlignet med år før.
eTN talked to 50 exhibitors. 45 told eTurboNews ITB 2017 was less busy and it was not worth their investment considering the very high rate ITB is charging to exhibit. With ITB Asia, ITB China in place, with WTM having regional trade shows in Africa, South America, and Asia- there may be too many events to compete for the same market.
Besøkende sa at hotellprisene holdes høye, selv om mange hoteller ikke var fullbooket under årets ITB.
Many exhibitors told eTN, quality buyers were missing. As it has been for decades the number one complaint was: Long walks to get from point A to B. It made on time appointments impossible.
Visitors, journalists, and exhibitors were unhappy with the new event venue City Cube. City Cube events had low participation. Long walkways, confusing signing made it less attractive to attend events, press conferences, and seminars.
Some journalist were displeased with ITB public relations management making it a challenge to obtain accreditation. An eTN reporter was interrogated to give details of articles he presented to get media accreditation.
Mange ser på ITB Berlin som et monopol – og det kan det fortsatt være, men konkurransen blir tydeligvis stadig sterkere.
Zimbabwe’s Minister of Tourism and Hospitality sums it up for eTN: The biggest beneficiary is Germany which hiked accommodation rates three-fold. I think ITB should not come out as a cash cow, but be the premier global meeting point, otherwise it starts loosing it’s value. Stakeholders at all costs should not blackmail ITB visitors through unhelpful strikes which scare traders prematurely out of the destination before deals are concluded. Otherwise our stand reported brisk business, and we in for the long haul
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